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Language Exchange Cafe

Dear All,

We’re happy to inform that a language exchange cafe took place on the 19th of January with much attendance and success. The meeting allowed Israeli and Korean students to communicate with each other, explore the use of both Korean and Hebrew and create connections that are important for both parties. We hope that this occurrence can happen again to deepen the connection created.

Thank you!

Pictures can be found under the cut:

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Dr. Ira Lyan’s interview to Kan Tarbut on the economic success of BTS

Dear All,

We invite you to listen to Dr. Lyan’s interview in a well-known radio show on the channel Kan Tarbut on the economic success of BTS. You can listen to the interview in the following link: (beginning at 1:42:18)

Dr. Ira Lyan’s interview to TheMarker on the economic success of BTS

Dear All,

We invite you to read the article Dr. Ira Lyan wrote in TheMarker magazine. The article is in Hebrew. This is the link to the article: צמיחה בקצב הפופ.

The 7th World Congress of Hallyu

Dear all,

You are hereby invited to the biggest Korean popular culture research convention that will take place on December 2nd-3rd in the WAHS of the Hebrew University of Jerusalem. The convention, which is organized by the global association for Hallyu studies will center around the globalization of popular culture. During the convention, about 50 participants from 16 countries will show their studies hosted by Asian Studies departments.

The convention will cover a variety of topics – from the effects of Korean popular culture like K-Pop, K-food, K-cosmetics, beauty culture, and social media, and how the Korean government attempts to leverage popular culture into soft power, as well as social topics like gender inequality and sexual harassments.

The global association for Hallyu studies was created from the exceptional success of Korean music, dramas, video games and movies from the late 90s in Asian countries, and quickly spread all over the world. Additionally to the economic benefits, this success brought a rise in South Korea’s soft power and creating a rise in the interest of global fan communities in South Korean studies.

For additional details, press this link. The entrance is free with this invitation.

We will be happy to see you!

[Pictures] Korea Week and Asia Day 2019

We would like to thank anyone who participated in our activities and made both events a success! The pictures of the different events are beneath the cut:

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