On December 2-3, 2019, we held the 7th congress for Hallyu in the Hebrew University of Jerusalem. The convention was organized by the World Association for Hallyu Studies (WAHS) discussed social and cultural topics and concentrated on the globalization of popular culture. In the convention, about 50 participants from 16 different countries will present their researches.

The convention included the following topics: the different aspects of Korean popular culture such as Kpop, food, cosmetics, beauty culture and social media, the way the South Korean government uses popular culture as soft power, and social topics like gender inequality and sexual harassments.

The WAHS was created from the extraordinary success of Korean music, dramas, video games and films from the late ’90s, soon spreading across the world. Additionally to the financial profits, this success brought an empowerment of the South Korean soft power and creative industries in local communities on the bases of the growing interest in Korean studies.

For additional details, please advise the link: https://drive.google.com/file/u/2/d/15sQ2ZERZp72Yqc5fyzEeuA7tKFHicHBc/view?usp=drive_open&fbclid=IwAR0pworxARIOrvGpcXn3MUnAiku_lOq-7SygOYrt9G5X__5TwtkmvYFDe0A