Dear all,

You are hereby invited to the biggest Korean popular culture research convention that will take place on December 2nd-3rd in the WAHS of the Hebrew University of Jerusalem. The convention, which is organized by the global association for Hallyu studies will center around the globalization of popular culture. During the convention, about 50 participants from 16 countries will show their studies hosted by Asian Studies departments.

The convention will cover a variety of topics – from the effects of Korean popular culture like K-Pop, K-food, K-cosmetics, beauty culture, and social media, and how the Korean government attempts to leverage popular culture into soft power, as well as social topics like gender inequality and sexual harassments.

The global association for Hallyu studies was created from the exceptional success of Korean music, dramas, video games and movies from the late 90s in Asian countries, and quickly spread all over the world. Additionally to the economic benefits, this success brought a rise in South Korea’s soft power and creating a rise in the interest of global fan communities in South Korean studies.

For additional details, press this link. The entrance is free with this invitation.

We will be happy to see you!